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Sfai was inspired by a «hidden camera» style to approach their «Urban Icons» concept.
Here are the topics they were working with: gay culture, film, bohemia, uptight culture, prostitution, city sensuality, fashion, homeless, drugs.

Paris was looking for a «stage representation» on filming. They first decided to work about
the body, more precisely about: what if Paris was a body from the morning to the night?
Which part of the body can represent one character in a specific place of Paris?